I CARE WHAT YOU WEAR

SPECTACULAR USE OF DATA

As we write, a collaboration between Bad Star and the digital out-of-home specialists Voodooh is being showcased at the Cannes Lions Festival of Creativity. 

The project in question – for the eyewear designers Kirk & Kirk – produces visuals according to data picked up by a video sensor.

martin_kirkkirk_coral
chloe_kirkkirk_midnight

Knowing your audience 

A screen beckons passers-by towards it and then “talks” to them. As it does so, it makes the following assessments: 

  • The person’s likely gender 
  • The colours the person’s wearing 
  • Whether or not the person’s wearing glasses 

The screen then displays a model wearing eyewear matching the person standing in front of it. The Quvidi-developed technology selects one of ten colours from the Kirk & Kirk collection and a gender-matched optical frame or sunglasses.

0-1

Suits you, sir or madam 

So, for example, a man with glasses who’s wearing a blue shirt will be presented with an image of a man wearing blue-framed glasses for men. And a woman without glasses who’s wearing a red top will see a woman in red sunglasses designed for women.  

It’s an exciting example of how a formerly one-way exchange is now an interactive two-way experience. 

These reactive experiences are more involving and more relevant. And may also yield some useful data, too.

Kai_bastard_innovation_AOP_Awards
Cannes_Lions_Innovation

more projects

Scroll to Top