EMBRACING THE MOMENT
In collaboration with Sky Creatives we partnered to help bring the creative vision alive through brightly coloured plumes of smoke encapsulating the moment of celebration shared between team mates and fans.
From supplied stock imagery of the footballers we went through a specific pipeline to achieve the final look and feel. Starting with the files being prepared and extended to fit multiple crops. The next step was to ensure the smoke was treated in the same manner across the entire suite of images in the same way. Through an R&D developmental stage an approved aesthetic was agreed upon that then lead the way.
The creation of the explosive coloured smoke is a combination of multiple files being combined through different luminosity masking and blend modes to create this technicolor series. Playing off the texture of the smoke a hand painted font has been incorporated into the scenes, giving the images a bold, fun and dynamic energy that runs throughout the campaign series.