Subcutaneous typography is even harder to create than it is to say. It was a special effect we created for a multimedia campaign.


Doing our homework 

Before doing anything else, we put our on-site capture studio to good use by doing a bit of R&D. More specifically, we shot some potential material for use as skin. And we filmed arms and latex sheets together with simulated scratches.  

The campaign was to run across a daunting number of markets. With many deliverables. So the assets had to be flexible and adaptable.


We commissioned different coloured sheets of latex to match the models’ skin tones. These had to be thin enough to be translucent and flesh-like. But tough enough to stand up to the rigours of a studio shoot.  

We recorded camera and lighting data on the shoot day. By using that together with the models’ poses, we were able to create the 3-dimensional words. 

The position, legibility and angle of the words were all crucial for embedding them into the skin. The chosen approach was applied consistently throughout.


Getting under the skin of the problem 

When composited into the scene, the 3D renders had the texture of real skin applied to them for seamless integration. Hands were colour-balanced and blended. With the colour grade and subtle scratches providing the finishing touches.  

The video had the same attention to detail as the stills, but with the added complexity of 3D tracking.


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